Privacy Policy

En. The Label (ABN: 49 307 694 847)

This Privacy Policy describes how En. The Label ("we," "us," or "our") manages and protects your personal information when you visit, use our services, or make a purchase from www.enthelabel.com.au (the "Site") or otherwise communicate with us (collectively, the "Services").

We are committed to complying with the Australian Privacy Principles (APPs) as set out in the Privacy Act 1988 (Cth). By using our Services, you consent to the collection, use, and disclosure of your information as described in this Policy.

1. COLLECTION OF PERSONAL INFORMATION

En. The Label collects various types of personal information from you. The specific information we collect depends on how you interact with our services, such as placing an order or browsing the Site.

When we use the term "Personal Information," we are referring to both the information you provide directly to us (Order Information) and information automatically collected when you use the Site (Device Information).

A. INFORMATION YOU PROVIDE DIRECTLY TO US (ORDER INFORMATION)

This information is collected when you place an order, create an account, or contact customer support:

  • Contact & Account Details: Your name, email address, phone number, and physical billing/shipping address.
  • Order Information: Details related to your purchase, including payment confirmation, items purchased, and transaction history. This includes details required by our third-party payment processors (e.g., PayPal, Afterpay, ApplePay, Google Wallet details). (Note: We do not store full credit card details. Payment processing is handled securely by third-party payment providers.)
  • Customer Support Information: Any details you choose to include when communicating with us (e.g., feedback, return requests).
  • Contractual Data: Information collected as part of a separate agreement or contract with us (e.g., specific terms in a Model Release Agreement).

B. INFORMATION COLLECTED AUTOMATICALLY (DEVICE INFORMATION)

When you access our Site, we automatically collect data related to your device and activity using technologies such as cookies, log files, web beacons, tags, and pixels ("Cookies"). This Device Information may include:

  • Your IP address, web browser type, and operating system.
  • Time zone and geographic location (at a regional level).
  • Information about the individual web pages or products you view and how you interact with the Site (e.g., referral source, search terms, clicking patterns).

For specific information about the Cookies that Shopify uses to power our store, please refer to Shopify's cookie policy.

2. USE OF PERSONAL INFORMATION

We use the personal information we collect for the following primary purposes:

  • Fulfilling Orders and Services: To process your payments, arrange for shipping, manage returns and exchanges, provide invoices, and communicate with you about your order or account, thereby fulfilling our contract with you.
  • Marketing and Advertising: To send you promotional emails, text messages, and direct mail about our products and services, only when you have consented to receive these communications, and to perform advertising on third-party sites.
  • Site Improvement and Optimization: To monitor and analyze website activity (Device Information) to improve and optimise our marketing, advertising, and the functionality of the Site.
  • Security and Fraud Prevention: To detect, investigate, and prevent fraudulent, illegal, or malicious activity and to protect the integrity of our Services.
  • Communication: To provide timely customer support and respond to your inquiries.

3. DISCLOSURE OF PERSONAL INFORMATION TO THIRD PARTIES

We disclose your personal information to third parties only when necessary to operate our business, fulfill our services, and comply with the law. This includes sharing information with:

  • Service Providers: Vendors who perform functions on our behalf, such as Shopify (our e-commerce platform), payment processors (for transaction security), fulfillment and shipping partners (Australia Post, DHL, etc.), and IT/data analytics providers (Google Analytics).
  • Marketing and Advertising Partners: To provide targeted advertisements and measure the success of marketing campaigns, in line with your preferences.
  • Legal Compliance: When required by law (e.g., responding to a subpoena or search warrant) or to protect our rights and property.
  • Business Transfers: In connection with a corporate sale, merger, or acquisition.

4. USER GENERATED CONTENT AND SOCIAL MEDIA

A. PUBLIC CONTENT

The Services may allow you to post product reviews, comments, and other User Generated Content (UGC). If you choose to submit UGC to any public area of the Services, this content will be public and accessible by anyone. We are not responsible for the privacy or security of any information that you voluntarily make public.

B. SOCIAL MEDIA INTERACTIONS

If you tag En. The Label in a photograph or post on a third-party social media platform (e.g., Instagram, Facebook), or submit a photo directly to us, you are offering us consent to use that image and any associated personal information (like your social media handle or image of yourself/your child) for promotional and marketing purposes.

By engaging with us this way, you grant En. The Label a non-exclusive right to repost, share, or otherwise use this content across our platforms. We reserve the right to request a formal written Model Release (as per our separate agreement) before using any image in a major paid advertising campaign. We encourage you to review the privacy policies of the social media platforms you use, as we do not control their data handling practices.

5. CONSENT AND OPTING OUT

  • Marketing Communications: If you receive promotional emails from us, you may opt out at any time by following the unsubscribe link provided in the email.
  • Targeted Advertising: You can opt out of targeted advertising by adjusting your cookie preferences on our Site or by visiting the opt-out portals of third-party networks, such as the Network Advertising Initiative (NAI) opt-out page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

6. DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we detect a "Do Not Track" signal from your browser.

7. SECURITY AND RETENTION OF PERSONAL INFORMATION

We take reasonable steps to protect the personal information we hold from misuse, interference, and loss, and from unauthorized access, modification, or disclosure.

We retain your personal information only for as long as is necessary to fulfill the purposes for which it was collected, to provide the Services, or as required by law (e.g., for tax and accounting records).

8. ACCESS AND CORRECTION (YOUR RIGHTS)

Under the APPs, you have the right to request access to the personal information we hold about you and to request that we correct or update any information you believe is inaccurate, incomplete, or out-of-date.

To exercise these rights, please contact us using the details below. We will need to verify your identity before processing any request.

9. INTERNATIONAL DATA TRANSFERS

Your personal information may be transferred, stored, and processed outside of Australia by our third-party service providers (such as Shopify, which uses servers globally, including in the United States). By providing us with your personal information, you consent to this transfer. We ensure that our contracts with these providers require them to maintain the security of your information.

10. CHILDREN’S PRIVACY

The Site and Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request deletion.

If you choose to share images of your child with us via social media (as outlined in Section 4), you confirm you are the legal parent or guardian and are voluntarily offering consent for the promotional use of that image by En. The Label.

11. CONTACT AND COMPLAINTS

If you have any questions about this Privacy Policy, wish to access or correct your personal information, or have a complaint about how we have handled your personal information, please contact us directly:

Email: enthelabel@outlook.com

We will respond to your complaint in a timely manner. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).